Tornike Zazashvili

Hello, I’m Tornike Zazashvili—a copywriter, fashion marketer, and creative thinker with a passion for crafting ideas that stick. Currently, I’m a Senior Copywriter at McCann Tbilisi, where I’ve had the chance to work with both global giants like Coca-Cola and Mastercard, as well as dynamic local brands. One of my proudest projects was helping build the brand identity for Coca-Cola’s “MTIS” water, shaping it from the ground up with my team of creative professionals.

Beyond the world of advertising, I dive deep into fashion marketing as the Marketing Manager for Blikvanger, a woman-owned sustainable Georgian fashion brand. My role here goes beyond strategy; I volunteer my skills in styling and art direction for photoshoots and runway shows, helping the brand grow from local roots to international recognition.

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Having studied Public Relations and Business Administration, I’ve learned how to think strategically while staying creative. When I’m not working on campaigns, you’ll find me exploring new creative projects, speaking at events about the intersection of AI and copywriting, or curating Blikvanger’s next standout moment.